Biography

Michael Moon is the President and CEO of GISTICS Incorporated and co-founder of Start-up Ready.net. Executives worldwide recognize Michael Moon as an international authority on customer engagement, marketing operations management, and digital asset management and as a masterclass facilitator of innovation leadership academies and executive peer-workgroup events. Clients served include: Amway, Boeing, Disney, E&J Gallo, Ely Lilly, Ericsson, Frank Russell Company, Gap, General Motors, FCB, Hallmark, Hasbro, IBM, Leo Burnett, Mattel, Nokia, Philips, SanomaWSOY, SAP, TeliaSonera, Thomson Corporation, Time, VF Corp, Walmart, and Warner Bros. Michael has delivered more than 350 keynotes, presentations, executive seminars, workshops, and Web-based Webinars around the world. McGraw-Hill and its international affiliates offer Mr. Moon's book, Firebrands: Building Brand Loyalty in the Internet Age in 13 languages. He has lectured at UC Berkeley, Stanford University, San Francisco State University, California State University East Bay, Fielding Institute, and St. Pölten University (AT). GISTICS assists technology companies in executing corporate and market-entry strategies. Michael holds an B.A in anthropology from the University of California, Santa Cruz.

Industry Experience

Consulting; Digital Assets

Expertise

General Entrepreneurship; Information technology; Marketing; Training

Universities Mentored For

New York University, Rice University, UC Berkeley, University of Southern California

Michael Moon

GISTICS Incorporated

San Francisco, California

EFN Member Since 2012

Member

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